Campaign assets

This year’s creative strategy is to continue using a three-stream campaign approach to promote bushfire preparedness to a wide range of attitudes and behaviours across a diverse population who are at different stages of behaviour change. 

Awareness

Objective: Get complacent people living in peri-urban areas and people who have recently moved to a risk area to believe that there is a bushfire risk and consider their bushfire preparations (or lack thereof) by knowing that there is a risk.

Example images:

Social media bushfire risk area (1080x1080) Social media bushfire risk area b (1080x1080)

Download assets:

To request additional Facebook and A2 posters artwork for other SA bushfire risk locations, contact cfs.communications@eso.sa.gov.au.

Stream 2: Motivate

Objective: : To motivate people to actively plan and prepare so they feel in control when a bushfire starts near them.

Example images:

Be Bushfire Ready Campaign - pet motivate  

Download assets:

To request additional Facebook posts for other 'What's your plan when...' scenarios, contact cfs.communications@eso.sa.gov.au.

Make it easier

Objective: Get all audiences to investigate ways to better plan and prepare for bushfires by feeling that planning and preparing for a bushfire is easy.

Example images:

Be Bushfire Ready Campaign - Make It Easier tile

Download assets:

To request additional Facebook posts for other languages, contact cfs.communications@eso.sa.gov.au.

Key messages

  • Many at-risk residents feel that their bushfire danger is low and believe that making a decision on what to do/having a plan in place is not a high priority – this behaviour needs to change.
  • A hot and dry Fire Danger Season is expected for South Australia, so all South Australians are encouraged to know your risks and plan and prepare for the worst.
  • Include the whole family in bushfire preparations, to empower young people and ensure they understand what to do in an emergency.
  • Having a bushfire survival plan is essential. People need to think about what they will do when a bad fire day approaches – including where they will go, when they will leave, what they will take.
  • Clearing around your property – clearing your gutters, mowing lawns, removing flammable materials close to your home (wood piles) and removing fallen branches and other debris.
  • During a bushfire, most homes catch fire when sparks or burning embers settle on or around your home. Ember proofing will increase chances of your home surviving a bushfire, even if you plan to leave early.
  • During the fire season, check the fire danger ratings each day and stay informed using multiple sources of emergency warning information.